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Ice Cream & Social Activism

Macomb, IL – It's no secret that Ben & Jerry's Ice Cream is popular, but the company's co-founders say they're interested in more than just the bottom line. Jerry Greenfield visited Western this week, where he said he and co-founder Ben Cohen want to know why business does not do more to help people. Greenfield said business is probably the most powerful force in our society. Greenfield said Ben & Jerry's workers have responded on an emotional level to certain efforts, such as the firm's work with the Children's Defense Fund. Greenfield talked to WIU students about social responsibility and how it helped his company succeed. Although Unilever bought the company in 2000, Greenfield and Cohen work independently with a board of directors to help foster their social mission and brand integrity.