An article in the public broadcasting trade publication Current said NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time.
The Shop Talk panelists said this is another example of how the media landscape is changing. Panelists Will Buss and Rajvee Subramanian said their broadcasting students are often listening to something when they come to class, though they doubt the students are tuned in to the radio.
The Shop Talk panelists also discussed the role legacy media continues to play in the U.S. and what the on-demand nature of podcasting might do to shared experiences across the nation.
Shop Talk is a weekly panel discussion about journalism issues. This week’s program featured Will Buss, who teaches in the Department of Broadcasting and Journalism at Western Illinois University and advises the student editors at the Western Courier, the students at student radio station The Dog, and the WIU chapter of the National Association of Black Journalists; Rajvee Subramanian, who teaches in the Department of Broadcasting and Journalism at Western Illinois University; and TSPR News Director Rich Egger.