"Buy Illinois!" That's the message the state's Department of Agriculture has for consumers.
The state is promoting the idea by encouraging grocery stores and farmers' markets to take part in its new "Where Fresh Is" campaign.
Jennifer Tirey of the Agriculture Department said Illinois shoppers are more inclined to buy food if they know it's grown on Illinois farms.
"It's always great to be a fan, a consumer, a purchaser of those locally-grown, fresh fruits and vegetables," said Tirey.