http://stream.publicbroadcasting.net/production/mp3/wium/local-wium-955178.mp3
Macomb, IL – The panelists discuss whether right wing talk radio is dying.
Ratings are down for many such shows. The panelists wonder whether listeners are simply burning out on the format. They point out the shows can become predictable after a while.
Some listeners might be seeking out programs that provide more balance and less biased rhetoric.
The panelists also wonder whether some of the talk show hosts are burning out and running out of things to say.
Another factor might be the use of Personal People Meters to measure the size of radio audiences rather than relying on listeners to fill out an Arbitron diary. Perhaps the PPMs are more accurately gauging how many people are tuning in to the shows.