WIUM Tristates Public Radio

plant-based meat

The plant-based meat industry has grown rapidly over the past few years, but public perception is one of the biggest obstacles to more expansion.

Billion dollars companies like Impossible Foods and Beyond Meat are giving consumers other choices besides meat. Even Burger King is offering a vegan Whopper. Experts say the growth isn’t coming from vegetarians or vegans but from meat eaters occasionally choosing meat alternatives when shopping or eating out.