WIUM Tristates Public Radio

vegetarian

The plant-based meat industry has grown rapidly over the past few years, but public perception is one of the biggest obstacles to more expansion.

Billion dollars companies like Impossible Foods and Beyond Meat are giving consumers other choices besides meat. Even Burger King is offering a vegan Whopper. Experts say the growth isn’t coming from vegetarians or vegans but from meat eaters occasionally choosing meat alternatives when shopping or eating out.

The holiday season is officially upon us, and so are its classic dishes. For some home cooks who are vegan or vegetarian, Thanksgiving can be a time to flex their culinary creativity, and make the well-loved new.

The sky is dark and cloudy, but inside Rutabaga’s Comfort Food in downtown Lincoln, the light is warm, and it smells like Thanksgiving.

Sara Brown and her kitchen team are bracing for the lunch rush. Though the restaurant opened just two months ago, the dining room already tends to be busy by noon.